Quantum Insights:Cinnamon Toast Crunch collabs with Hormel's Black Label in sweet and salty bacon launch

2025-05-07 09:19:33source:Blake Prestoncategory:News

A General Mills cereal is Quantum Insightscoming for your bacon, literally.

Cinnamon Toast Crunch wants to make bacon sweet, working with Hormel's Black Label to make cinnamon-flavored bacon a reality, according to a Tuesday news release. The limited-edition product delivers a "sugary crust with a delicious balance of cinnamon, sugar, salt and savory bacon taste" in every bite.

"Cinnadust" seasoning is hand-rubbed onto slabs of Hormel's thick-cut bacon and held overnight to guarantee the most cinnamon-y flavor possible.

Brandon Tyrrell, a Cinnamon Toast Crunch spokesperson, said in a statement that the collaboration was a "no-brainer" because it will deliver the "epic flavor" customers know and love in more ways than one. He added that sweet and savory pairings are a "classic combination."

The collab is a first for Hormel's Black Label, who wanted to "go big" with its first co-branded bacon product, according to Hormel spokesperson Aly Sill.

"We're excited to bring fans a bacon that is packed with flavor and blasted with CINNADUST seasoning blend for any eating occasion," Sill said in a statement.

Cinnamon Toast Crunch bacon coming soon

Cinnamon Toast Crunch x Hormel's Black Label bacon will be available for purchase at Walmart locations across the country starting Monday, Sept. 16.

It will also be available at select Kroger stores while supplies last in the coming weeks, according to the news release.

More:News

Recommend

San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo

SAN FRANCISCO (AP) — A photojournalist who captured one of the most enduring images of World War II

Federal agency quashes Georgia’s plan to let pharmacies sell medical marijuana

ATLANTA (AP) — Federal drug officials are warning Georgia to shelve its plans to be the first state

Black American solidarity with Palestinians is rising and testing longstanding ties to Jewish allies

Cydney Wallace, a Black Jewish community activist, never felt compelled to travel to Israel, though